One growth team.
Every channel. No excuses.

Refractive replaces your agency stack with a single senior team that owns paid, creative, site, email, and measurement. All coordinated. All accountable. Growth that compounds.

Book a Growth Audit
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Partners in motion

From spark to spotlight

KANE Footwear
KANE
Lax.com
Lax.com
Zima
Zima
Invasion
Invasion
Captain Zig
Captain Zig
Restore
Restore

Harnessing the power of refraction to transform bold brands. We channel their light into unstoppable growth through clear strategy, creative that cuts through, and high-converting digital experiences.

How We Work

Our Full-Spectrum Framework

Strategy planning session
1

Foundation

Get the map before the miles. We define positioning, goals, channels, and a 90-day operating plan so every test ladders up to revenue.

Business strategy Positioning GTM plan Creative angles Ops & integrations

Growth

Acquire demand with precision. Full-funnel paid on Meta, Google/PMAX, TikTok, and LinkedIn, synced with creative and landing systems.

Paid social & search Creative production Iteration Marketplace management Analytics
2
Performance marketing dashboard
Shopify storefront on devices
3

Conversion

Turn attention into revenue. Shopify engineering, CRO, SEO, and Performance UX to make the path to purchase obvious.

Shopify dev CRO & A/B testing SEO AI-enhanced site search Landing systems

Retention

Compound LTV. Email and SMS, loyalty, subscriptions, and CX systems that keep customers and cash flow coming back.

Flows & campaigns Loyalty & referral Subscription optimization CX tooling
4
Email flow automation

Built on tools you already trust

Own your data. Keep your stack. We make it talk.

Shopify Meta Google TikTok Klaviyo Triple Whale Northbeam Amazon Semrush HubSpot Salesforce ChatGPT Shopify Meta Google TikTok Klaviyo Triple Whale Northbeam Amazon Semrush HubSpot Salesforce ChatGPT
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What we cover

From spark to spotlight

Business Strategy

Positioning, GTM planning, and the strategic foundation everything else builds on.

Paid Media

Full-funnel acquisition across Meta, Google, TikTok, and LinkedIn. Spend smarter, scale faster.

Creative Production

Scroll-stopping creative built for performance. Concepts, production, and iteration at velocity.

Shopify Development

Custom Shopify Plus builds, theme development, and performance engineering.

Email & SMS

Lifecycle flows and campaigns via Klaviyo that turn one-time buyers into repeat customers.

CRO & Testing

Data-driven conversion optimization. A/B testing, landing pages, and checkout improvements.

Data & Analytics

Full-funnel dashboards, attribution, incrementality testing, and media mix modeling.

AI Enhancements

LLM-optimized product discovery, AI-powered site search, and next-gen personalization.

No fluff. Just clarity.

Straight answers for growing brands

Most agencies assign junior account managers who relay messages between you and the people doing the work. We put senior operators directly on your account. No layers. No telephone game. The people on your weekly call are the same people building your campaigns, optimizing your site, and analyzing your data.

We start with a full audit of your current stack: paid accounts, site performance, email flows, analytics setup, and creative library. From there, we build a 90-day operating plan with clear KPIs, testing priorities, and a channel-by-channel roadmap. Most clients see their first optimizations live within two weeks.

No. Some brands come to us for paid media and measurement only. Others want the full growth engine. We build a scope around what you actually need and scale from there. But the magic happens when channels work together, so we always recommend starting with at least two connected pillars.

We use flat monthly retainers, not percentage of ad spend. This means our incentives are aligned with yours. We're not rewarded for spending more of your money. We also offer performance bonuses tied to KPIs so we win when you win.

We work with emerging and mid-market DTC brands, typically doing $1M to $50M in annual revenue. Our sweet spot is founder-led teams that have product-market fit but need senior marketing operators to scale profitably.

Illuminate is our measurement and analytics product. It gives you full-funnel dashboards, incrementality testing, and media mix modeling so you always know exactly what's driving growth and where to invest next. Think of it as your single source of truth.

Let's build something that compounds